Film Night at Solidarity Books: Consuming Kids: The Commercialization of Childhood (2008) Wednesday 27 April at 8pm


Consuming Kids throws desperately needed light on the practices of a
relentless multi-billion dollar marketing machine that now sells kids
and their parents everything from junk food and violent video games to
bogus educational products and the family car. Drawing on the insights
of health care professionals, children’s advocates, and industry
insiders, the film focuses on the explosive growth of child marketing
in the wake of deregulation, showing how youth marketers have used the
latest advances in psychology, anthropology, and neuroscience to
transform American children into one of the most powerful and
profitable consumer demographics in the world. Consuming Kids pushes
back against the wholesale commercialization of childhood, raising
urgent questions about the ethics of children’s marketing and its
impact on the health and well-being of kids. Written by The Media
Education Foundation

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