Corporate sponsorship

Commercialism in Irish schools

Date:

Anyone who has had a child in primary school over the past couple of years has no doubt heard of the ‘Tesco Computers for Schools’ scheme whereby in return for vouchers collected when you do your shopping, Tesco give ‘free’ computer equipment to schools. You’ve probably also heard about Tesco’s ‘Sport For Schools and Clubs’ and SuperValu’s ‘Kids in Action’ schemes. If you’ve seen the TV ads for the SuperValu version, you’ll probably associate SuperValu with healthy, happy kids.

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