No Logo - Naomi Klein review

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  • user warning: Table './external/cache_views_data' is marked as crashed and last (automatic?) repair failed query: UPDATE cache_views_data SET data = 'a:4:{s:4:\"head\";s:0:\"\";s:3:\"css\";a:0:{}s:2:\"js\";a:0:{}s:6:\"output\";s:2134:\"<div class=\"view view-audio view-id-audio view-display-id-block_1 view-dom-id-2\">\n \n \n \n <div class=\"view-content\">\n <div class=\"views-row views-row-1 views-row-odd views-row-first\">\n \n <div class=\"views-field-title\">\n <span class=\"field-content\"><a href=\"/content/audio-ictu-march-feb-2009\" title=\"Interviw from ICTU Feb 2009 march against job losses and pay cuts\">Interviw from ICTU Feb 2009 march against job...</a></span>\n </div>\n </div>\n <div class=\"views-row views-row-2 views-row-even\">\n \n <div class=\"views-field-title\">\n <span class=\"field-content\"><a href=\"/c/rossport-solidarity-june-weekend2010\" title=\"Rossport Solidarity Weekend Radio Report \">Rossport Solidarity Weekend Radio Report</a></span>\n </div>\n </div>\n <div class=\"views-row views-row-3 views-row-odd\">\n \n <div class=\"views-field-title\">\n <span class=\"field-content\"><a href=\"/c/shell-sea-activist-escalating-mayo\" title=\"Interview with Shell to Sea activist on escalating situation in Mayo\">Interview with Shell to Sea activist on...</a></span>\n </div>\n </div>\n <div class=\"views-row views-row-4 views-row-even\">\n \n <div class=\"views-field-title\">\n <span class=\"field-content\"><a href=\"/c/communism-history-definition-open-software-anarchism\">Communism: What&#039;s In A Word?</a></span>\n </div>\n </div>\n <div class=\"views-row views-row-5 views-row-odd\">\n \n <div class=\"views-field-title\">\n <span class=\"field-content\"><a href=\"/content/audio-class-struggle\">How do we know who will struggle? - RR1 Audio</a></span>\n </div>\n </div>\n <div class=\"views-row views-row-6 views-row-even views-row-last\">\n \n <div class=\"views-field-title\">\n <span class=\"field-content\"><a href=\"/c/revolutionary-experiments-ireland-conor-kostick\" title=\"Revolutionary Experiments In Ireland 1917-1923 - Conor Kostick audio\">Revolutionary Experiments In Ireland 1917-1923 -...</a></span>\n </div>\n </div>\n </div>\n \n \n \n \n<div class=\"more-link\">\n <a href=\"/anarchism/audio\">\n more </a>\n</div>\n \n \n \n</div> \";}', created = 1566520450, expire = 1566520750, headers = '', serialized = 1 WHERE cid = 'audio:block_1:output:49ba22a01c5bffc5ebc7545a0589dc5f' in /var/www/public/includes/cache.inc on line 112.
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  • user warning: Table './external/cache_views_data' is marked as crashed and last (automatic?) repair failed query: UPDATE cache_views_data SET data = 'a:3:{s:6:\"result\";a:6:{i:0;O:8:\"stdClass\":5:{s:3:\"nid\";s:4:\"8695\";s:10:\"node_title\";s:59:\"The housing crisis in Ireland - 8 points on the big picture\";s:21:\"node_revisions_teaser\";s:745:\"<p><img alt=\"\" src=\"/sites/default/files/HousingMarch.jpg\" style=\"width: 400px; height: 320px; margin: 3px; float: right;\" />The WSM has been having a &#39;big picture&#39; discussion around the housing crisis from which the following points emerged. We are publishing them ahead of the December 1st demonstration in Dublon (14.00 Parnell square).</p>\r\n<p>1. We built our cities and the houses of our cities. They are ours, not to slave in, but to master and to own*.</p>\r\n<p>2. The contemporary crisis of capitalism has made markedly visible the relationship between finance capital and property speculation, between the concentrated money-power of bankers and speculators and the shaping of the built environment in our towns and cities.</p>\r\n\";s:21:\"node_revisions_format\";s:1:\"2\";s:12:\"node_created\";s:10:\"1543494053\";}i:1;O:8:\"stdClass\":5:{s:3:\"nid\";s:4:\"8679\";s:10:\"node_title\";s:25:\"DABF Safer spaces policy \";s:21:\"node_revisions_teaser\";s:593:\"<div>\r\n This policy applies to the bookfair, the fundraising afterparty, the meeting spaces and online spaces. This policy is made in order to create an environment to foster free discussion and sharing of ideas, those engaging in abusive or oppressive behaviour will be asked to leave the space. We encourage all attendees to be aware of this policy, and to report to book-fair volunteers if they observe people engaging in abusive or oppressive behaviour.</div>\r\n<div>\r\n &nbsp;</div>\r\n<div>\r\n We define the following as abusive behaviours which are not tolerated in this space;</div>\r\n<div>\r\";s:21:\"node_revisions_format\";s:1:\"2\";s:12:\"node_created\";s:10:\"1536841535\";}i:2;O:8:\"stdClass\":5:{s:3:\"nid\";s:4:\"8675\";s:10:\"node_title\";s:47:\"Get your Dublin Anarchist Bookfair 2018 T-shirt\";s:21:\"node_revisions_teaser\";s:310:\"<p><strong>Get your Dublin Anarchist Bookfair t-shirt! [ONLINE SALES ARE NOW CLOSED]</strong><br />\r\n <img alt=\"\" src=\"/sites/default/files/Womens%20tee.jpg\" style=\"width: 300px; height: 300px;\" />&nbsp;&nbsp;<img alt=\"\" src=\"/sites/default/files/Mens%20tee_0.jpg\" style=\"width: 300px; height: 300px;\" /></p>\r\n\";s:21:\"node_revisions_format\";s:1:\"2\";s:12:\"node_created\";s:10:\"1536010979\";}i:3;O:8:\"stdClass\":5:{s:3:\"nid\";s:4:\"6387\";s:10:\"node_title\";s:97:\"12th Dublin Anarchist Bookfair - 14th & 15th September 2018 - Teachers Club 35 Parnell sq & Wynns\";s:21:\"node_revisions_teaser\";s:745:\"<p><img alt=\"\" src=\"/sites/default/files/DABF_FB_Event.png\" style=\"width: 350px; height: 195px; margin: 3px; float: right;\" />The 12th Dublin Anarchist Bookfair took place on the 15th September 2018 at the Teachers Club 35 Parnell square and on the evening of the 14th at Wynns hotel. &nbsp;Every year hundreds of people attend the Dublin Anarchist Bookfair for a day of inspiring discussions and the opportunity of meeting lots of other radicals, browsing books and meeting campaigns.</p>\r\n<p>We will be uploading about a dozen audio and video recordings of the panels at the bookfair, follow us on Twitter or Facebook to get notification of new uploads or check&nbsp;<a href=\"https://www.wsm.ie/anarchist-bookfair\">Anarchist bookfair</a></p>\r\n\";s:21:\"node_revisions_format\";s:1:\"2\";s:12:\"node_created\";s:10:\"1528363710\";}i:4;O:8:\"stdClass\":5:{s:3:\"nid\";s:4:\"8642\";s:10:\"node_title\";s:51:\"8 reasons we are voting Yes to Repeal the hated 8th\";s:21:\"node_revisions_teaser\";s:375:\"<p class=\"rtecenter\"><img alt=\"\" src=\"/sites/default/files/Repeal8thWSMbannerthin.jpg\" style=\"width: 650px; height: 307px; margin: 3px;\" /></p>\r\n<p>On May 25th we finally get to vote to Repeal the hated 8th amendment. &nbsp;Here we present the 8 reasons we are voting Yes to Repeal along with many of the articles we have published on the issue in recent months. &nbsp;</p>\r\n\";s:21:\"node_revisions_format\";s:1:\"2\";s:12:\"node_created\";s:10:\"1527172249\";}i:5;O:8:\"stdClass\":5:{s:3:\"nid\";s:4:\"8639\";s:10:\"node_title\";s:52:\"What Happened When Portugal Decriminalised Abortion?\";s:21:\"node_revisions_teaser\";s:970:\"<p dir=\"ltr\"><strong>With the referendum to repeal the 8th <strong><img alt=\"\" src=\"/sites/default/files/portugal%20abortion%20pic.png\" style=\"height: 341px; width: 400px; border-width: 1px; border-style: solid; margin: 3px; float: right;\" /></strong>amendment on May 25th drawing nearer, it&rsquo;s with great interest that we look at the experience of other countries which have struggled against an abortion ban like ours, to learn from the lessons of the campaign, and to &lsquo;look into the future&rsquo;, as it were, and see the result of decriminalising abortion. As such, here are some brief notes on Portugal.</strong></p>\r\n<p dir=\"ltr\">On 11th February 2007, in a national referendum, the Portuguese voted in favor of the decriminalization of the &quot;voluntary interruption of the pregnancy&quot; (VGI). It was the end of more than 30 years of struggles, advances and retreats, with many public debates dividing several quarters of Portuguese society.</p>\r\n\";s:21:\"node_revisions_format\";s:1:\"2\";s:12:\"node_created\";s:10:\"1525798800\";}}s:10:\"total_rows\";i:1579;s:5:\"pager\";a:5:{s:9:\"use_pager\";s:1:\"0\";s:14:\"items_per_page\";i:6;s:7:\"element\";i:0;s:6:\"offset\";i:0;s:12:\"current_page\";i:0;}}', created = 1566520450, expire = 1566520750, headers = '', serialized = 1 WHERE cid = 'wsm_only:block_1:results:692e0a14e0b7ab966d18830fa49232e2' in /var/www/public/includes/cache.inc on line 112.
  • user warning: Table './external/cache_views_data' is marked as crashed and last (automatic?) repair failed query: UPDATE cache_views_data SET data = 'a:4:{s:4:\"head\";s:0:\"\";s:3:\"css\";a:0:{}s:2:\"js\";a:0:{}s:6:\"output\";s:3201:\"<div class=\"view view-wsm-only view-id-wsm_only view-display-id-block_1 view-dom-id-4\">\n \n \n \n <div class=\"view-content\">\n <div class=\"views-row views-row-1 views-row-odd views-row-first\">\n \n <div class=\"views-field-title\">\n <span class=\"field-content\"><a href=\"/c/housing-crisis-notes-big-picture-ireland\" title=\"The housing crisis in Ireland - 8 points on the big picture\">The housing crisis in Ireland - 8 points on the big...</a></span>\n </div>\n \n <div class=\"views-field-teaser\">\n <span class=\"field-content\">The WSM has been having a &#39;big picture&#39; discussion around the housing crisis...</span>\n </div>\n </div>\n <div class=\"views-row views-row-2 views-row-even\">\n \n <div class=\"views-field-title\">\n <span class=\"field-content\"><a href=\"/c/dabf-safer-spaces-policy\" title=\"DABF Safer spaces policy \">DABF Safer spaces policy</a></span>\n </div>\n \n <div class=\"views-field-teaser\">\n <span class=\"field-content\">\n This policy applies to the bookfair, the fundraising afterparty, the meeting spaces...</span>\n </div>\n </div>\n <div class=\"views-row views-row-3 views-row-odd\">\n \n <div class=\"views-field-title\">\n <span class=\"field-content\"><a href=\"/c/get-your-dublin-anarchist-bookfair-2018-t-shirt\">Get your Dublin Anarchist Bookfair 2018 T-shirt</a></span>\n </div>\n \n <div class=\"views-field-teaser\">\n <span class=\"field-content\">Get your Dublin Anarchist Bookfair t-shirt! [ONLINE SALES ARE NOW CLOSED]\n &nbsp;&nbsp;</span>\n </div>\n </div>\n <div class=\"views-row views-row-4 views-row-even\">\n \n <div class=\"views-field-title\">\n <span class=\"field-content\"><a href=\"/c/dublin-anarchist-bookfair-latest\" title=\"12th Dublin Anarchist Bookfair - 14th &amp; 15th September 2018 - Teachers Club 35 Parnell sq &amp; Wynns\">12th Dublin Anarchist Bookfair - 14th &amp; 15th...</a></span>\n </div>\n \n <div class=\"views-field-teaser\">\n <span class=\"field-content\">The 12th Dublin Anarchist Bookfair took place on the 15th September 2018 at the...</span>\n </div>\n </div>\n <div class=\"views-row views-row-5 views-row-odd\">\n \n <div class=\"views-field-title\">\n <span class=\"field-content\"><a href=\"/c/8-reasons-vote-yes-to-repeal\">8 reasons we are voting Yes to Repeal the hated 8th</a></span>\n </div>\n \n <div class=\"views-field-teaser\">\n <span class=\"field-content\">\nOn May 25th we finally get to vote to Repeal the hated 8th amendment. &nbsp;Here we...</span>\n </div>\n </div>\n <div class=\"views-row views-row-6 views-row-even views-row-last\">\n \n <div class=\"views-field-title\">\n <span class=\"field-content\"><a href=\"/c/what-happened-portugal-decriminalised-abortion-anarchism\">What Happened When Portugal Decriminalised Abortion?</a></span>\n </div>\n \n <div class=\"views-field-teaser\">\n <span class=\"field-content\">With the referendum to repeal the 8th amendment on May 25th drawing nearer, it&rsquo;s...</span>\n </div>\n </div>\n </div>\n \n \n \n \n<div class=\"more-link\">\n <a href=\"/all\">\n more </a>\n</div>\n \n \n \n</div> \";}', created = 1566520450, expire = 1566520750, headers = '', serialized = 1 WHERE cid = 'wsm_only:block_1:output:30e25f9bd85c357eb10c6c886f8c678d' in /var/www/public/includes/cache.inc on line 112.
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  • user warning: Table './external/cache_views_data' is marked as crashed and last (automatic?) repair failed query: UPDATE cache_views_data SET data = 'a:3:{s:6:\"result\";a:6:{i:0;O:8:\"stdClass\":5:{s:3:\"nid\";s:4:\"8692\";s:10:\"node_title\";s:57:\"No LNG terminal on the Shannon - Climate Change & Methane\";s:21:\"node_revisions_teaser\";s:786:\"<p>We interviewed William Hederman, an environmental researcher living in County Clare, about the planned Liquefied Natural Gas terminal on the Shannon. Construction of it will mean Ireland will fail to meet its Climate Change commitments and will instead be tied into pumping out additional Greenhouse Gases for decades. As the LNG will come from the US it will includes fracked gas, a process banned in Ireland that releases three times as much of the very powerful Climate Change gas methane as conventional gas. [<a href=\"https://youtu.be/iO960KeoaHE\">video</a>]</p>\r\n<p><iframe allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" frameborder=\"0\" height=\"315\" src=\"https://www.youtube.com/embed/iO960KeoaHE\" width=\"560\"></iframe></p>\r\n\";s:21:\"node_revisions_format\";s:1:\"2\";s:12:\"node_created\";s:10:\"1542897581\";}i:1;O:8:\"stdClass\":5:{s:3:\"nid\";s:4:\"8687\";s:10:\"node_title\";s:30:\"Moral philosophy and abortion \";s:21:\"node_revisions_teaser\";s:1167:\"<p><img alt=\"\" src=\"/sites/default/files/Philosophers.jpg\" style=\"width: 400px; height: 309px; margin: 3px; float: right;\" />The debate around abortion is sometimes characterised as an opposition between the morals of the church and personal morals. But is this an accurate description? Moral philosophy can broadly be defined as the branch of philosophy that contemplates what is right and wrong. It explores the nature of morality and examines how people should live their lives in relation to others. But a closer look at what characterises moral philosophy leads to the conclusion that while the expression &ldquo;relying on personal morals&rdquo; may come across as a useful shortcut to describe what the pro-choice stance is about, it is also a misuse of moral terminology which has the effect of casting a positive light on moral philosophy, rather than helping us come to terms with the deeply problematic nature of this field. As I hope to make clear, arguments in favour of abortion rights are rooted in anti-authoritarianism whereas moral philosophy can only exist as a rhetorical tool of authoritarianism (even when it is used with good intentions).</p>\r\n\";s:21:\"node_revisions_format\";s:1:\"2\";s:12:\"node_created\";s:10:\"1538146665\";}i:2;O:8:\"stdClass\":5:{s:3:\"nid\";s:4:\"8686\";s:10:\"node_title\";s:88:\"Let Them Drown: Climate Change is War - and Wall Street is Winning audio from #DABF 2018\";s:21:\"node_revisions_teaser\";s:587:\"<p>This audio is an independently organised panel from the 2018 Dublin Anarchist Bookfair on the bleak reality of climate change and its intersections with financial capitalism, state politics and migration. [<a href=\"https://www.mixcloud.com/workerssolidarity/climate-change-is-war-and-wall-street-is-winning-audio-from-dabf-2018/\">audio</a>]</p>\r\n<p><iframe frameborder=\"0\" height=\"120\" src=\"https://www.mixcloud.com/widget/iframe/?hide_cover=1&amp;light=1&amp;feed=%2Fworkerssolidarity%2Fclimate-change-is-war-and-wall-street-is-winning-audio-from-dabf-2018%2F\" width=\"100%\"></iframe>\";s:21:\"node_revisions_format\";s:1:\"2\";s:12:\"node_created\";s:10:\"1538128457\";}i:3;O:8:\"stdClass\":5:{s:3:\"nid\";s:4:\"8685\";s:10:\"node_title\";s:99:\"Ending Direct Provision: Migrant Voices speak out about the Asylum process in Ireland at #DABF 2018\";s:21:\"node_revisions_teaser\";s:765:\"<p>People currently in Direct Provision talk about the dehumanising conditions and the large profits being made out of their suffering by the companies that own the direct provision centres. People don&rsquo;t understand why we ended up in Direct Provision, we hope to bring our stories out of the shadows of Irish society. [<a href=\"https://www.mixcloud.com/workerssolidarity/ending-direct-provision-migrant-voices-speak-out-about-the-asylum-process-in-ireland-at-dabf-2018/\">audio</a>]</p>\r\n<p><iframe frameborder=\"0\" height=\"120\" src=\"https://www.mixcloud.com/widget/iframe/?hide_cover=1&amp;light=1&amp;feed=%2Fworkerssolidarity%2Fending-direct-provision-migrant-voices-speak-out-about-the-asylum-process-in-ireland-at-dabf-2018%2F\" width=\"100%\"></iframe></p>\r\n\";s:21:\"node_revisions_format\";s:1:\"2\";s:12:\"node_created\";s:10:\"1537883979\";}i:4;O:8:\"stdClass\":5:{s:3:\"nid\";s:4:\"8684\";s:10:\"node_title\";s:66:\"How my politics is intersectional - audio from panel at 2018 #DABF\";s:21:\"node_revisions_teaser\";s:634:\"<p>Panel from the 2018 Dublin Anarchist bookfair on the intersection between race politics, class and gender in Ireland with a particular focus on the current housing struggles and the Together for Yes referendum campaign / Repeal movement. [<a href=\"https://www.mixcloud.com/workerssolidarity/how-my-politics-is-intersectional-panel-at-2018-dublin-anarchist-bookfair/\">audio</a>]</p>\r\n<p><iframe frameborder=\"0\" height=\"120\" src=\"https://www.mixcloud.com/widget/iframe/?hide_cover=1&amp;light=1&amp;feed=%2Fworkerssolidarity%2Fhow-my-politics-is-intersectional-panel-at-2018-dublin-anarchist-bookfair%2F\" width=\"100%\"></iframe></p>\r\n\";s:21:\"node_revisions_format\";s:1:\"2\";s:12:\"node_created\";s:10:\"1537536634\";}i:5;O:8:\"stdClass\":5:{s:3:\"nid\";s:4:\"8683\";s:10:\"node_title\";s:91:\"Rojava: Eyewitness to a women\'s revolution - report back from a May 2018 trip at #DABF 2018\";s:21:\"node_revisions_teaser\";s:597:\"<p>The 12th Dublin anarchist bookfair heard this account from Wendy, a Human Rights &amp; immigration lawyer who visited Rojava in May 2018 as part of a fact finding delegation. [<a href=\"https://www.mixcloud.com/workerssolidarity/rojava-eyewitness-to-a-womens-revolution-report-back-from-a-may-2018-trip-at-dabf-2018/\">audio</a>]</p>\r\n<p><iframe frameborder=\"0\" height=\"120\" src=\"https://www.mixcloud.com/widget/iframe/?hide_cover=1&amp;light=1&amp;feed=%2Fworkerssolidarity%2Frojava-eyewitness-to-a-womens-revolution-report-back-from-a-may-2018-trip-at-dabf-2018%2F\" width=\"100%\"></iframe></p>\r\n\";s:21:\"node_revisions_format\";s:1:\"2\";s:12:\"node_created\";s:10:\"1537442594\";}}s:10:\"total_rows\";i:807;s:5:\"pager\";a:5:{s:9:\"use_pager\";s:1:\"0\";s:14:\"items_per_page\";i:6;s:7:\"element\";i:0;s:6:\"offset\";i:2;s:12:\"current_page\";i:0;}}', created = 1566520450, expire = 1566520750, headers = '', serialized = 1 WHERE cid = 'not_wsm:block_1:results:6f171fd0922b167e997398452392a596' in /var/www/public/includes/cache.inc on line 112.
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Date:

The publication of No Logo was perfectly, if unintentionally, timed. Just as the N30 demonstrations in Seattle made headlines around the world, No Logo arrived to explain some of the reasons for that movement. So although Naomi Klein has made it clear that she is not an 'official' spokesperson for the movement - that this movement has no official spokespeople - at a time when observers (and even some participants) wondered what was going on, No Logo provided some answers.

No Logo - by Naomi Klein (Flamingo Press, ~ €14/stg£8.99)

Klein starts by discussing how advertising and general business practices have changed in the last twenty years. Essentially, companies decided that they were no longer in the business of selling products, because products are messy, they can be copied, or even improved on. But if you are selling an idea, an experience, a set of associations, it's much harder for another company to compete with you. Sportswear is a good example of a market where price, and even quality, isn't that important - people choose between Nike and Adidas because of their ad campaigns, not their shoes.

At the same time as companies started this emphasis on brands rather than products, they started moving out of manufacturing. Owning a factory was thought to tie a company down, because then you have the constant expense of wages, as well as the money tied up in buildings and equipment. Manufacturing still has to take place of course, if not by you then by your suppliers, but then dealing with workers can be someone else's problem, and you can concentrate on building your brand.

[This article in Italian]

Now a lot of the actual manufacturing of clothes, computer parts, and other industries has moved to the developing world. Unlike the west, where workers expect a decent wage, and are organised enough to demand it, in the free trade zones in China, Indonesia, the Philippines, Mexico, and many more countries, factories can be run with little outside interference. The description of these free trade zones, where workers sometimes work up to 100 hours a week, in appalling conditions, is the most interesting and useful part of the book. Workers there are barely paid enough to live on, and often work compulsory (and sometimes unpaid) overtime. Most of the workers in these factories are young women, migrants from other provinces, because they are thought to be easier to dominate, and less capable of organising themselves. Even when workers start to unionise, they can be summarily fired, and large-scale agitation faces the constant threat that the factory will be simply packed up and moved to another zone. Solidarity with these workers, and outrage at the conditions they live in, was one of the driving forces of the Seattle and Prague protests.

Where No Logo fails is in its attempt to tie these different themes together. Klein tries to argue that companies have to spend more money on 'branding', and this is why production is moving to sweatshops. Companies can't afford to have factories and a brand, so they ditched the factories. But its not just the big brands that are made in sweatshops. Nike runners may be made in Indonesia, but so are the own-brand runners in your supermarket. Gap shirts are made in sweatshops, but so are the shirts in the department store. The sweatshops aren't a result of branding, they're a product of the desire of companies to cut costs. Some companies will then keep their prices low, while others will spend a lot on advertising, but hope to make even more by charging higher prices.

The sweatshops are, after all, nothing new. They existed in the west, alongside hellish factories, and unsafe mines about a century ago[1], and it wasn't because the Victorians had just discovered advertising. Bosses always try to keep their costs down, because decent pay and safe working conditions just eat into their profits. Conditions didn't improve because the rich had a change of heart - every pay rise, every reduction in the working week, every safety standard had to be fought for. The same struggle is going on around the world today, and it's a fight against capitalism, not logos.

This is why No Logo is ultimately disappointing. When it tries to be constructive, and suggest actions we can take, too much time is spent talking about 'subverting' advertisements, or painting over billboards. Ads may be annoying, and this kind of thing can be fun, but it doesn't really accomplish anything. Consumer boycotts are explored, even while their weaknesses are admitted. [2] So there's less room to explore ways that we in the west can help sweatshop workers get organised, and how we can help their struggles, which should be the objectives of any campaign. No Logo is still an interesting book, and possibly a good introduction for those who don't know much about the issues involved. But as a political analysis, or a guide to action, it's severely limited by Klein's unwillingness to admit that the problem is not advertising, but capitalism.

Footnotes

1 There are some direct parallels - in China, textile workers are frequently locked into their factories so the women will have no choice but to work, and 'outside agitators' can't get in. Because textiles are highly flammable, there have been several fires at these factories, and in some cases the factory has burned down with the workers still trapped inside. Exactly the same thing - doors locked in a textile factory, for the same reasons, with the same tragic results - happened in New York in the early 20th century, most notably the infamous Triangle Shirtwaist factory fire.

2 Boycotts may be effective when they have a single clear target, like Shell's actions in Nigeria, but they may just prompt a whitewash campaign, and a series of apologies from the companies concerned, until they think the spotlight has moved on to someone else. Since Nike has been a focus of the anti-sweatshop campaign, Reebok can pose as the ethical alternative, even though their work practices are exactly the same.


This article is from Red & Black Revolution 5, 2001

RBR5 cover

Read the rest of the articles online at http://www.wsm.ie/story/1705
Download the PDF file from http://struggle.ws/pdfs/rbr5.pdf

See all the RBR issues at http://www.wsm.ie/rbr

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